Marketing, marketing, marketing

Now that I have time off from school and I'm stuffed full from the holidays, it's time to focus on art! What does that focus mean? Marketing! I took some of my grant money to join the Craft Industry Alliance because they have so many great programs and classes.

 As many of you know, I’m an introvert and would much rather hide out in my studio making art than think about marketing. That said, I know marketing is necessary if I want to sell my work. With my Craft Industry Alliance membership, I decided to start with a marketing course, since that’s definitely the area I struggle with most in my small business. For seven weeks, they sent weekly videos and articles all about marketing for small craft businesses. I wrapped up the course this week and now have lots of new ideas, which has led to organizing my marketing plan and my million spreadsheets.